Radical Focus: The Counter-Intuitive Path to Scale

Most organizations fail not because they lack opportunity, but because they have too much of it. The "shiny object syndrome" is the silent killer of scale.

Radical focus is the discipline of saying "no" to the 99% of good ideas so you can say "yes" to the 1% of great ones.

"Focus is not about saying yes to the thing you're focusing on. It's about saying no to the hundred other good ideas that there are." - Steve Jobs